
Our History!
One Starting Point, One Identity With Different Names, One Group
More than 30 years ago, PAM Hotels was the dream of one person. With experience, determination and commitment, that dream is now real and tangible. PAM Hotels integrates different properties that enrich and nurture its essence as a hotel chain. Different styles, a single way of being. The excellence of the services offered, the motivation to bring people to live unique vacation experiences, the attention to detail, good taste, creativity and passion for service distinguish all the properties of PAM Hotels.
Mission
To lead innovative brands with personality to deliver experiences that keep you coming back.
Vision
To create the best experiences in key destinations
Motto
“Passion for Service, Architects of Moments”
Values
- Passion for service
- Quality and continuous improvement
- Collaborative work and synergy
- Agility in decision-making
- Flexibility and innovation
- Integrity
- Safeguarding human talent

The world's first all-inclusive hotel
Foundation of PAM Hotels chain
With the integration of the Hard Rock franchise into the PAM Hotels chain, the all-inclusive concept revolutionized the brand by including the food and beverage system.
Expansion of Hard Rock Hotels
Hard Rock Hotel Vallarta (August)
Hard Rock Hotel Cancun (October)
New Eden Roc Hotel
Eden Roc Miami Hotel
New Hard Rock Hotel
Hard Rock Hotel Riviera Maya (May)
RCD brand consolidated as RCD Hotels
RCD's first Nobu Hotel
Nobu Hotel Miami (September)
Second RCD Nobu Hotel brand in the United States
Nobu Hotel Chicago (October)
Our first own brand
UNICO 20°87° Hotel Riviera Maya (March)
First Hotels in Los Cabos
Hard Rock Hotel Los Cabos (October)
Nobu Hotel Los Cabos (November)
First extended-stay hotel
Residence In Mérida (March)
New extended-stay hotels
Residence Inn Cancun (January)
Residence Inn Playa del Carmen (October)
Nobu Residences
Nobu Residences Los Cabos (March)
Our Second Own Brand
AVA Resort Cancun (November)
UNICO 20° 105° Riviera Nayarit Opening
UNICO 20° 105° Riviera Nayarit (September)